Creative Lead

Innovative Brand Architect

Global Marketer

Dot Connector

Black and white portrait of a woman with long hair, smiling, wearing a black top with a draped neckline, a watch, and a necklace, posing against a plain light background.

Intro/About:

I’m an international marketer and creative leader with 20+ years of turning big ideas into measurable impact across industries, brands, and cultures. From shaping global campaigns at TBWA to reinventing content ecosystems at Conagra, PlantPlus, and CASL, I’ve learned that the best work happens where storytelling, data, and cultural insight intersect.

I build brands that feel human—whether that’s reimagining a nonprofit’s identity for national growth, launching products into competitive markets, or guiding teams to create content that resonates in real time. Along the way, I’ve led strategy and creative across 30+ countries, designed AI-powered ways of working, and proven that creativity can inspire change and deliver results.

At the heart of it, I believe in ideas that move people, systems that scale them, and teams that bring them to life.

How I bring ideas to life

Building brands people feel

  • Brand Architecture & Storytelling

  • Creative Development & Direction

  • 360° Campaigns & Content Ecosystems

  • Product & Lifecycle Marketing

  • Social Media & Influencer Strategy

Growing with purpose

  • Change Management & Transformation

  • Lead Generation & Demand Marketing

  • Measurement, Insights & KPI Optimization

  • Media Planning & Partnerships

  • Sponsorship Development

Turning chaos Into clarity

  • Agile Content Production & Workflows

  • AI-Enabled Automation

  • Budget & Financial Stewardship

  • Team Building, Mentorship & DEI Advocacy

The world is my canvas

  • International Marketing (30+ countries)

  • Cultural Intelligence & Consumer Insights

  • Bilingual: English & Chinese

Giving back, moving forward

I believe impact isn’t limited to work—it’s how you show up in all parts of life. Here’s how I volunteer my time, insight, and energy:

  • Committee Member, UNICEF — championing child rights and global access to education

  • Leadership, AAPI-108 AMAM — advancing visibility, voice, and community for AAPI changemakers

  • Council Member, Brand Innovator – Content & Social — guiding strategy, connection, and inclusive voice in digital spaces

Contact

Let’s get connected and collaborate!